Your sellers open a blank page every month. Close it.

The actual problem

It was never that your team can’t run promotions.

It’s that every month starts with four unanswered questions: what do I sell, to whom, for how much, and what do I hand them? By the time an AE has invented an idea, written the copy, guessed a price and built a one-sheet, the month is half gone — so they sell another spot schedule instead.

One object, seven parts

A script isn’t a campaign.

Every promotion arrives complete and moves through your pipeline as a single thing — idea, pitched, sold, on the air, recapped. Nothing to assemble.

What one campaign returns

A range, because your market isn’t ours.

Every campaign carries a sponsorship ladder, not a single price. The low end assumes the least you’d realistically sell — the number you can put in front of a GM without walking it back. The high end is the campaign sold out.

Real numbers from a real 50,000-person market, not a model. Bigger markets carry more per position — but not more positions, because nowhere has room for forty title sponsors.

The second sale

Stop selling exposure. Sell the customer.

Premium campaigns ask the questions that matter to that advertiser’s business, so the recap isn’t a pile of entries. Here’s a real HVAC campaign narrowing 1,100 entrants to the people a contractor should actually phone:

homeowners with a dying furnace who raised their hand is a different conversation from “we ran 75 promos.” One of those two renews.

Category logic ships for HVAC, automotive, roofing, mortgage, real estate and dental — each with its own questions and its own definition of qualified.

The selling calendar

Twelve reasons they’ll take your call.

46 sellable occasions, each traced to the organisation that actually runs it — so your AE can say “the EPA designates January National Radon Action Month” and have it be true. Dates are stored as rules, not dates, so the calendar can’t go stale.

Farm stations get their own year on top of this one — FFA Week, National Ag Week, Farm Safety and Health Week, the Farm Progress Show — because a farm broadcaster’s September is not a general-market September.

Every entry is also marked for how it may be used. Some months carry observances a station should acknowledge and never monetise — and RevBuddy says so, before someone books a giveaway against Domestic Violence Awareness Month.

The closer

One sponsor per market. Really.

Rolling Best Of

Twelve small ballots beat one exhausting one.

The traditional Best Of is forty categories, months of selling, one revenue spike and a sales team that dreads it. RevBuddy runs one industry a month, timed to a reason to call. Ten categories at $300 plus a presenting sponsor is $4,500 in a single month — and your database grows all year instead of once.

Published, because nobody else does

Priced on the page. No demo call required.

Per station, not per seat — a promotion your team can’t open is a promotion that never sells, so bring everyone.

Monthly only, and no contract. Your market claims are held by an active subscription — which is also why cancelling hands them to the station across town. A single campaign sold at the ladder above returns more than a year of this.

Where this sits

Everyone else hands you half.

RevBuddy is the only one where the idea, the collateral, the audio, the campaign and the leads are the same object — one thing a seller moves from idea to invoice.